The Institute of Clever StuffStart your Discovery

CONSULTING.REVOLUTIONISED

Less overhead. More intelligence. Better results.

Consultants, data scientists and engineers, with an intelligence engine behind them.

(01) The bridge

Consulting, with a decade of delivery already inside it.

Not a consultancy with AI bolted on. 600+ projects, 400+ reusable accelerators, £2bn+ of measured value. Working for you from day one.

The engine

600+

Projects delivered

400+

Reusable accelerators

£2bn+

Measured value

10 yrs

Transformation delivery

which has produced ↓

£146m

Value delivered from one client's question pipeline

11,000+ users · 30+ countries

Rolled out in under a year at a global retailer

16.2m

UK customers unified in a single customer view for a global energy business

Up to 15%

Capital expenditure savings from site selection and asset optimisation

(02) The problems we solve

Sound familiar?

We solve the problems that stall growth: rising costs, slow decisions, data you can't trust, and transformation that never lands.

"Our costs keep rising and we can't see where."

We find and remove cost across the value chain, fast.

"We have data everywhere, models and dashboards, and none of it changes a decision."

We build data foundations leaders trust, and data science people actually use.

"Every transformation programme takes too long."

Months, not years, with proof of value from week one.

"We've spent a fortune on AI and seen nothing back."

We deploy AI where it pays for itself, and we track it.

"We keep solving the same problem in different parts of the business."

We capture what works once and reuse it everywhere.

"Our consultants leave and take the knowledge with them."

We build your capability, not your dependency.

Trusted by leading organisations across retail, FMCG, energy, financial services and healthcare.

BP logoIKEA logoM&S logoNHS logoMondelez logoRichemont logoKingfisher Group logoScrewfix logoBlythe Foundation logoBabcock logoCEVA Logistics logoJAAQ logoBP logoIKEA logoM&S logoNHS logoMondelez logoRichemont logoKingfisher Group logoScrewfix logoBlythe Foundation logoBabcock logoCEVA Logistics logoJAAQ logo
(03) Our method

Discover your next opportunity.

Our method takes you from a five minute conversation to a route to results. Identify the opportunity, prove what's possible, then deliver.

01

Maturity assessment

Interactive radar across AI, data, transformation and ROI. Full or light touch across data domains.

02

Opportunity swipe

Swipe real opportunities we have delivered. Right for interesting, left for not.

Vision for AI, and what “AI ready” actually means

03

Priority use cases and questions

Your swipes become your business questions. Pick your top three.

Target operating model, data architecture and engineering

04

Delivery and measured results

Our teams deliver alongside yours, using proven accelerators to move faster. We track the value against the business outcome, not the milestone.

Delivering AI through targeted use cases, foundation to maturity

Proof before commitment. A 2 to 6 week Discovery sprint focused on what moves value fastest.

(04) This week's questions

What's on the list this week?

The business questions leaders are asking us right now, updated from market trends, client demand and our own research. If three of these are yours, you already have a pipeline.

  1. 01How do we reduce our costs and do more for less?
  2. 02How do we identify our biggest opportunities for growth?
  3. 03How do we use AI agents and agentic AI to improve efficiency?
  4. 04How do we prioritise the initiatives that will deliver the biggest ROI?
  5. 05How do we reduce duplication across transformation programmes?
  6. 06How do we improve productivity with smaller teams?
  7. 07How do we modernise our operating model for AI and build internal AI consulting capability?
  8. 08How do we determine our next best actions and drive better commercial returns?
  9. 09How do we turn our data into better decisions?
  10. 10How do we track and prove the value of transformation?
Pick your top three →

Assess your maturity, swipe real opportunities we've delivered, and get a tailored Discovery plan. About five minutes.

(05) The compounding advantage

The compounding advantage.

Most AI platforms are trained on public information, then learn from you. fortu.ai was built on a decade of our own delivery. The compounding already happened.

Every engagement makes it smarter. Every solution becomes reusable. Nothing gets thrown away. We never start from scratch, we work in teams 25 to 50% smaller than traditional consulting, and we leave clients stronger and less dependent than we found them.

Four things we do, end to end.

The vision

AI strategy and operating model design

The question is the unit of work. We design the strategy, the operating model and the pipeline that turns business questions into measured value.

See the case study →

The plumbing

Data engineering and architecture

The foundations that make AI usable at scale: pipelines, platforms, common models, governance. Built once, so every use case costs less than the last.

See the case study →

The intelligence

Data science and machine learning

Models built to change decisions, not to sit in a report. Days to minutes, at the point the decision gets made.

See the case study →

The transformation

Change, building capability and results

Adoption, ways of working and the skills that stay behind. We measure the value, and we leave the capability with you.

See the case study →
(06) Meet fortu.ai

Our data. Our engine. Any model.

A business question goes in. Value identification, prioritisation and a delivery plan come out.

fortu.ai isn't a wrapper around a public chatbot, and it isn't a platform waiting to learn from you.

The intelligence is ours: a proprietary body of 600+ real delivery projects and 400+ reusable accelerators, built over a decade with some of the world's leading organisations and supporting billions in measured value. Our own engine sits on top of it: the logic that turns a business question into a valued, prioritised delivery plan, drawn from work we have actually done.

The AI layer underneath is a component, not the product. The engine is model-independent, so as the market moves, we move with it.

The stack

Layer 04Combined intelligenceOne answer, drawn from all three layers below. Valued, prioritised and ready to deliver.
Layer 03Frontier modelsThe latest models, swappable, brought in for additional context and reasoning.
Layer 02 · optionalYour own modelThe option for fortu.ai to ingest your projects and data, to be combined with our model, to drive customised accelerator solutions and re-use of consulting work internally.
Layer 01 · baseOur proprietary model600+ real delivery projects and 400+ reusable accelerators, built over a decade.

Frontier models change. The two layers beneath them carry forward.

Built on delivery, validated on results

Most AI tools learn about your business from scratch. Ours was built on real transformation programmes, with the outcomes and the value attached.

The intelligence is ours.

Blending our own model with the best frontier models. Our data and our engine don't reset when vendors change. They carry forward. You're never tied to one vendor's roadmap, and neither are we.

Right answer, right cost

fortu.ai routes each question to the model best suited to it. Lighter models for simple tasks, heavyweight reasoning for the hardest questions, so the most complex problems are answered at the lowest cost. Spend is tracked against the business outcome it produced, not buried in an API bill.

Watch fortu.ai in action

See a real business question turned into a prioritised value case and a delivery plan.

Product walkthrough
(07) The team behind the technology

AI doesn't deliver transformation. People do.

Behind fortu.ai is a team of experienced operators: strategy leads, data scientists, engineers, transformation directors and industry specialists. People who have done this for real, at scale, inside organisations like yours.

The vision

Operators who have run change programmes inside large organisations.

The plumbing

The foundations that make AI usable at scale.

The intelligence

Models built to change decisions, not to sit in a report.

The transformation

Adoption, ways of working and the skills that stay behind.

(08) Outcomes

Real organisations. Real numbers.

£146m value delivered

Manufacturing leader

"The ICS platform enabled us to solve a pipeline of complex problems and drive £146m of value."

11,000+ users, 30+ countries

Global retailer

"Rolled out to 11,000+ users across 30+ countries in under a year, supporting 1bn euros of value."

Global energy business

Four years embedded, from data foundations to live data products across four markets, including a single customer view covering 16.2m UK customers.

National charity

Helped reshape how allergy risk is assessed and managed in schools, and built the AI assistant that puts the best available guidance in front of every school.

Global retailer

Designed the data and analytics operating model, and built a pipeline of 100+ business questions tied to measurable value.

UK retail group

Site selection and asset optimisation work delivering up to 15% capital expenditure savings.

(09) Engage

Three ways to work with us.

Option 01

Deliver with us

Our consultants, data scientists and engineers work alongside your teams, with fortu.ai behind them. Faster discovery, faster delivery, measured outcomes.

Option 02

Extend your team

Bring in our specialists for the capability you're missing, from data engineering to transformation leadership, backed by proven accelerators.

Option 03

Build your own capability

Use fortu.ai to capture your own projects, methods and operating models, and run consulting inside your business.

(10) Over to you

What's the biggest opportunity in your business?

Take the assessment. Get a tailored Discovery Blueprint, generated for you.