The Institute of Clever StuffStart your Discovery

CONSULTING.REVOLUTIONISED

What's the biggest opportunity in your business?

We help organisations realise their strategy and business transformation using data and AI.

Consultants, data scientists and engineers, with an intelligence engine behind them.

(01)
What we solve

Sound familiar?

We solve the problems that stall growth: rising costs, slow decisions, data you can't trust, and transformation that never lands.

"Our costs keep rising and we can't see where."

→We find and remove cost across the value chain, fast.

"We have data everywhere, models and dashboards, and none of it changes a decision."

→We build data foundations leaders trust, and data science people actually use.

"Every transformation programme takes too long."

→Months, not years, with proof of value from week one.

"We've spent a fortune on AI and seen nothing back."

→We deploy AI where it pays for itself, and we track it.

"We keep solving the same problem in different parts of the business."

→We capture what works once and reuse it everywhere.

"Our consultants leave and take the knowledge with them."

→We build your capability, not your dependency.

The questions leaders are asking us this week.

Updated from market trends, client demand and our own research. If three of these are yours, you already have a pipeline.

  1. 01How do we reduce our costs and do more for less?
  2. 02How do we identify our biggest opportunities for growth?
  3. 03How do we use AI agents and agentic AI to improve efficiency?
  4. 04How do we prioritise the initiatives that will deliver the biggest ROI?
  5. 05How do we reduce duplication across transformation programmes?
  6. 06How do we improve productivity with smaller teams?
  7. 07How do we modernise our operating model for AI and build internal AI consulting capability?
  8. 08How do we determine our next best actions and drive better commercial returns?
  9. 09How do we turn our data into better decisions?
  10. 10How do we track and prove the value of transformation?
Pick your top three →

Assess your maturity, review real opportunities we've delivered, and get a tailored Discovery plan. About five minutes.

Trusted by leading organisations across retail, FMCG, energy, financial services and healthcare.

BP logoIKEA logoM&S logoNHS logoMondelez logoRichemont logoKingfisher Group logoScrewfix logoBlythe Foundation logoBabcock logoCEVA Logistics logoJAAQ logoBP logoIKEA logoM&S logoNHS logoMondelez logoRichemont logoKingfisher Group logoScrewfix logoBlythe Foundation logoBabcock logoCEVA Logistics logoJAAQ logo

(02)
Who we are

Consulting, with a decade of delivery already inside it.

Not a consultancy with AI bolted on. 600+ projects, 400+ reusable accelerators, £2bn+ of measured value. Working for you from day one.

The engine

600+

Projects delivered

400+

Reusable accelerators

£2bn+

Measured value

10 yrs

Transformation delivery

which has produced ↓

£146m

Value delivered from one client's question pipeline

11,000+ users · 30+ countries

Rolled out in under a year at a global retailer

16.2m

UK customers unified in a single customer view for a global energy business

Up to 15%

Capital expenditure savings from site selection and asset optimisation

(03)
What we do

Four things we do, end to end.

Most AI platforms are trained on public information, then learn from you. fortu.ai was built on a decade of our own delivery. The compounding already happened.

Most providers sell one or two of these. Our clients need all four, connected, so we deliver all four.

The vision

AI strategy and operating model design

The question is the unit of work. We design the strategy, the operating model and the pipeline that turns business questions into measured value.

See the case study →

The plumbing

Data engineering and architecture

The foundations that make AI usable at scale: pipelines, platforms, common models, governance. Built once, so every use case costs less than the last.

See the case study →

The intelligence

Data science and machine learning

Models built to change decisions, not to sit in a report. Days to minutes, at the point the decision gets made.

See the case study →

The transformation

Change, building capability and results

Adoption, ways of working and the skills that stay behind. We measure the value, and we leave the capability with you.

See the case study →

(04)
fortu.ai

Built in layers.

A business question goes in. Value identification, prioritisation and a delivery plan come out.

fortu.ai isn't a wrapper around a public chatbot, and it isn't a platform waiting to learn from you. Its intelligence is built in layers, and the foundation is ours: a proprietary model built on 600+ real projects and 400+ accelerators, with an optional layer for your own, and the latest frontier models above them, swappable.

The stack

Layer 04Combined intelligenceOne answer, drawn from all three layers below. Valued, prioritised and ready to deliver.
Layer 03Frontier modelsThe latest models, swappable, brought in for additional context and reasoning.
Layer 02 · optionalYour own modelThe option for fortu.ai to ingest your projects and data, to be combined with our model, to drive customised accelerator solutions and re-use of consulting work internally.
Layer 01 · baseOur proprietary model600+ real delivery projects and 400+ reusable accelerators, built over a decade.

Frontier models change. The two layers beneath them carry forward.

How fortu.ai works, where it runs, and what it holds →

(05)
Work with us

Three ways to work with us.

Embedded, not visiting. Whichever way you work with us, our people sit inside your business, not across the table from it.

Option 01

Deliver with us

Our consultants, data scientists and engineers work alongside your teams, with fortu.ai behind them. Faster discovery, faster delivery, measured outcomes.

Option 02

Extend your team

Bring in our specialists for the capability you're missing, from data engineering to transformation leadership, backed by proven accelerators.

Option 03

Build your own capability

Use fortu.ai to capture your own projects, methods and operating models, and run consulting inside your business.

(06) Over to you

Every transformation makes the next one better.

Take the assessment. Get a tailored Discovery Blueprint, generated for you.