powered by fortu.aiDiscover Your Next OpportunityThe Institute of Clever Stuff, Powered by fortu.ai
We've rebuilt consulting around AI.
Combining proven consulting intelligence, experienced operators and reusable delivery to achieve better business outcomes faster.
The Institute of Clever Stuff helps organisations identify their biggest opportunities, build the right operating model, deliver transformation and measure the results.
fortu.ai powers every stage, combining AI with everything we've learned from delivering complex transformation over the last decade.
Find where the greatest value exists.
Design the strategy, operating model, AI capability, governance, data foundations and organisation required to deliver lasting change.
Turn strategy into action using experienced operators, proven delivery methods and fortu.ai.
Measure business outcomes, track ROI and capture what works, so every future transformation starts further ahead than the last.
The intelligence behind fortu.ai.
Most AI platforms are built using public information.
fortu.ai is built on everything we've learned from delivering complex transformation for some of the world's leading organisations.
Every engagement strengthens the platform. Every solution becomes reusable. Every transformation improves the next.
Nothing gets thrown away. Everything compounds.
Strategy & Opportunity
AI & Operating Models
Discovery & Delivery
Transformation & Results
The compounding advantage
Every engagement strengthens fortu.ai.
Every solution becomes reusable.
Every client benefits from everything we've learned before.
The platform is simply the interface. The intelligence behind it is our advantage.
Consulting and transformation projects
Reusable accelerators
AI-enabled consulting and transformation delivery
Client value delivered
What this makes possible: faster results, smaller teams, less duplication, better ROI and lasting client capability.
fortu.ai is the consulting engine behind everything we do.
It captures proven business questions, delivery methods, operating models, accelerators, transformation playbooks, applications and measurable business outcomes.
This isn't simply AI. It's consulting intelligence that compounds.
It enables organisations to
See it in action
Assess where you are today. Prioritise the questions that matter most. Receive a tailored Discovery Blueprint.
Our AI-native delivery model typically uses teams 25–50% smaller than traditional consulting, while delivering faster outcomes and leaving clients with lasting capability.
Experienced people turn intelligence into results.
The Institute of Clever Stuff combines strategy, consulting, data, engineering, AI, transformation and execution expertise with fortu.ai.
Build the operating model, governance, data foundations and capability required to scale AI responsibly.
Design and deploy practical AI, analytics, automation, copilots and agentic AI where they create measurable business value.
Embed change, build lasting capability and deliver outcomes that remain with the organisation long after the engagement ends.
An executive strategy tool that turns your priorities into a personalised Discovery Blueprint.
Interactive radar assessment.
Choose what matters most to you.
A tailored plan to move faster.
Optional context so we can go deeper.
AI Transformation
"Confidence to accelerate AI transformation at enterprise scale."
Enterprise Scale
"11,000+ users across 30+ countries in under a year."
Lasting Capability
"Not just delivery, lasting capability and new ways of working."
Smaller Teams. Bigger Results.
"More outcomes with smaller teams, reusing proven approaches."
The Institute of Clever Stuff
fortu.ai
The Institute of Clever Stuff provides the judgement, experience and execution. fortu.ai provides the reusable intelligence and acceleration.
Together, they deliver a fundamentally better model for consulting and transformation.
Option 01
Use fortu.ai to capture your own projects, operating models, delivery methods and organisational knowledge. Build a reusable consulting capability inside your business.
Option 02
Subscribe to our consulting intelligence. Gain access to proven accelerators, business questions, operating models and transformation playbooks developed over the last decade.
Option 03
Bring together The Institute of Clever Stuff, fortu.ai and our experienced operators to identify opportunities, build the right operating model, deliver transformation and measure business outcomes.
One consulting model. Three ways to transform.
Traditional consulting solves problems. Then the knowledge often disappears when the project ends.
We believe every transformation should make the next one better.
That is why we built fortu.ai. To capture what works, reuse proven intelligence, eliminate waste, and accelerate future delivery.
Leaving clients stronger, more capable, and less dependent than when we arrived.
Every transformation should make the next one better.
Trusted by leading organisations across retail, FMCG, financial services, healthcare and beyond.












(10) Over to you
Assess where you are today.
Choose the business questions that matter most.
Receive a tailored Discovery Blueprint showing where the greatest opportunities exist.