The Institute of Clever StuffDiscover Your Next Opportunity

CONSULTING.REVOLUTIONISED

Less overhead. More intelligence. Better results.

The Institute of Clever Stuff, Powered by fortu.ai

AI has changed the economics of consulting.

We've rebuilt consulting around AI.

Combining proven consulting intelligence, experienced operators and reusable delivery to achieve better business outcomes faster.

  • Identify opportunities.
  • Build the right operating model.
  • Deliver transformation.
  • Measure the results.
AI-Native fortu.ai Transformation Reusable Intelligence Measurable ROI Proven Faster Smaller Teams Lasting Capability AI-Native fortu.ai Transformation Reusable Intelligence Measurable ROI Proven Faster Smaller Teams Lasting Capability AI-Native fortu.ai Transformation Reusable Intelligence Measurable ROI Proven Faster Smaller Teams Lasting Capability
(02) How we deliver

From opportunity to measurable results.

The Institute of Clever Stuff helps organisations identify their biggest opportunities, build the right operating model, deliver transformation and measure the results.

fortu.ai powers every stage, combining AI with everything we've learned from delivering complex transformation over the last decade.

01

Identify Opportunities

Find where the greatest value exists.

  • Reduce costs
  • Accelerate growth
  • Improve performance
  • Prioritise investment
02

Build the Right Operating Model

Design the strategy, operating model, AI capability, governance, data foundations and organisation required to deliver lasting change.

03

Deliver Transformation

Turn strategy into action using experienced operators, proven delivery methods and fortu.ai.

  • Smaller teams
  • Faster delivery
  • Greater confidence
04

Measure the Results

Measure business outcomes, track ROI and capture what works, so every future transformation starts further ahead than the last.

  • Measure ROI
  • Capture what works
  • Strengthen fortu.ai
Every transformation should make the next one better.
Discover Your Next Opportunity →
(03) Intelligence

Built on a decade of consulting intelligence.

The intelligence behind fortu.ai.

Most AI platforms are built using public information.

fortu.ai is built on everything we've learned from delivering complex transformation for some of the world's leading organisations.

Every engagement strengthens the platform. Every solution becomes reusable. Every transformation improves the next.

Nothing gets thrown away. Everything compounds.

Strategy & Opportunity

  • Business Strategy
  • Growth Opportunities
  • Cost Optimisation
  • Investment Prioritisation

AI & Operating Models

  • AI Operating Models
  • Data Strategy
  • Governance
  • Capability Design

Discovery & Delivery

  • Discovery Plans
  • Proven Use Cases
  • Delivery Methodologies
  • Reusable Accelerators
  • Code & Applications

Transformation & Results

  • Transformation Playbooks
  • Change Frameworks
  • Business Outcomes
  • ROI Measurement
  • Proven Results

The compounding advantage

Traditional consulting delivers projects.
We build consulting intelligence.

Every engagement strengthens fortu.ai.

Every solution becomes reusable.

Every client benefits from everything we've learned before.

The platform is simply the interface. The intelligence behind it is our advantage.

(P) Proof

A decade of proof.

600+

Consulting and transformation projects

400+

Reusable accelerators

10+ yrs

AI-enabled consulting and transformation delivery

£2bn+

Client value delivered

What this makes possible: faster results, smaller teams, less duplication, better ROI and lasting client capability.

(04) Meet fortu.ai

The consulting engine.

fortu.ai is the consulting engine behind everything we do.

It captures proven business questions, delivery methods, operating models, accelerators, transformation playbooks, applications and measurable business outcomes.

This isn't simply AI. It's consulting intelligence that compounds.

It enables organisations to

  • Reuse proven consulting intelligence
  • Accelerate delivery
  • Build internal capability
  • Improve decision making
  • Measure business outcomes

See it in action

Assess where you are today. Prioritise the questions that matter most. Receive a tailored Discovery Blueprint.

Discover What fortu.ai Could Do For You →
(05) Why us

Less overhead. More intelligence. Better results.

  • 01Reduce consulting spend.
  • 02Deliver transformation faster.
  • 03Stop solving the same problems twice.
  • 04Capture organisational intelligence.
  • 05Build internal capability.
  • 06Measure and maximise ROI.
(06) Ask fortu.ai

The questions leaders are asking today.

Our AI-native delivery model typically uses teams 25–50% smaller than traditional consulting, while delivering faster outcomes and leaving clients with lasting capability.

(H) Human

AI does not deliver transformation alone.

Experienced people turn intelligence into results.

The Institute of Clever Stuff combines strategy, consulting, data, engineering, AI, transformation and execution expertise with fortu.ai.

Become AI Ready

Build the operating model, governance, data foundations and capability required to scale AI responsibly.

Deliver AI Products & Solutions

Design and deploy practical AI, analytics, automation, copilots and agentic AI where they create measurable business value.

Transform with Confidence

Embed change, build lasting capability and deliver outcomes that remain with the organisation long after the engagement ends.

(07) Discovery

Discover Your Next Opportunity.

An executive strategy tool that turns your priorities into a personalised Discovery Blueprint.

Step 01

AI Transformation Index

Interactive radar assessment.

Step 02

Prioritised business questions

Choose what matters most to you.

Step 03

Personalised Discovery Blueprint

A tailored plan to move faster.

Step 04

Lead capture & follow-up

Optional context so we can go deeper.

(08) Outcomes

Real organisations. Real outcomes.

AI Transformation

Global Defence Leader

"Confidence to accelerate AI transformation at enterprise scale."

Enterprise Scale

World's Largest Furniture Retailer

"11,000+ users across 30+ countries in under a year."

Lasting Capability

European Retailer

"Not just delivery, lasting capability and new ways of working."

Smaller Teams. Bigger Results.

Enterprise Transformation

"More outcomes with smaller teams, reusing proven approaches."

(09) Together

Human expertise. Reusable intelligence.

The Institute of Clever Stuff

  • Experienced operators
  • Strategy
  • Operating models
  • AI
  • Data
  • Transformation
  • Execution

fortu.ai

  • Reusable consulting intelligence
  • Business questions
  • Accelerators
  • Operating models
  • Delivery methods
  • Transformation playbooks
  • Applications
  • Learning

The Institute of Clever Stuff provides the judgement, experience and execution. fortu.ai provides the reusable intelligence and acceleration.
Together, they deliver a fundamentally better model for consulting and transformation.

(E) Engage

One consulting model. Three ways to transform.

Option 01

Build Your Own Internal Consulting Capability

Use fortu.ai to capture your own projects, operating models, delivery methods and organisational knowledge. Build a reusable consulting capability inside your business.

Option 02

Extend Your Capability

Subscribe to our consulting intelligence. Gain access to proven accelerators, business questions, operating models and transformation playbooks developed over the last decade.

Option 03

Let Us Deliver With You and Accelerate Your Results

Bring together The Institute of Clever Stuff, fortu.ai and our experienced operators to identify opportunities, build the right operating model, deliver transformation and measure business outcomes.

One consulting model. Three ways to transform.

(W) Why we exist

Why we exist.

Traditional consulting solves problems. Then the knowledge often disappears when the project ends.

We believe every transformation should make the next one better.

That is why we built fortu.ai. To capture what works, reuse proven intelligence, eliminate waste, and accelerate future delivery.

Leaving clients stronger, more capable, and less dependent than when we arrived.

Every transformation should make the next one better.

Trusted by leading organisations across retail, FMCG, financial services, healthcare and beyond.

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IKEA logo
M&S logo
NHS logo
Mondelez logo
Richemont logo
Kingfisher Group logo
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Blythe Foundation logo
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(10) Over to you

What is the biggest opportunity in your business?

Assess where you are today.

Choose the business questions that matter most.

Receive a tailored Discovery Blueprint showing where the greatest opportunities exist.